B2Bmark's Integrated Marketing Communications (IMC) Services

We start with a complete audit to analyze not only your messages, but all your content and channels of communications. Are you communicating with, rather than to, the right audiences? Are your messages and branding concepts in sync with your business and marketing strategies? A complete audit answers these questions and is the basis for your strategic integrated communications plan.

B2B IMC Communications Audit

• Communication Infrastructure
• Competitive Analysis
• Branding
• Messaging (including advertising content)
• Communications Channels
• Content Analysis
• Messaging Analysis
• Measuring Systems Analysis

Building Your B2B IMC

• Strategic Planning with Measurable Impact
  • Integrating Positioning and Messaging
  • Integrated Branding
  • Integrating Communications Channels
  • Customer Relationship Program
  • Third-Party Endorsement Program
  • Setting up Results Tracking and Measuring
  • Budgets

• Content Development and Execution
  • Web and E-newsletters
  • E-mail News Pitches
  • Speech and Presentation Writing/Training
  • White Papers, Case Studies, Tech Briefs
  • Media and Analyst Relations
  • Bylines and Op-ed Articles
  • Success Stories
  • News Releases
  • Media Training
  • Webcasts, News Briefings and Conference Planning
  • Webinars and Lead-Generating Customer Events

We provide measurable, tangible results based on lead generation and customer satisfaction surveys because integrating marketing communications is about contributing to your bottom line. Your integrated marketing communications will maximize media, analyst, investor and all other communications channels far more strategically and effectively.

What We Do | Who We Are | Our Clients | Contact Us | HOME

© , B2Bmark Inc.